I've worked with a wide range of nonprofit clients who struggle to adapt to the rapidly changing technological landscape. My goal with each project is not only to build a beautiful, functioning site, but also to give my clients the autonomy and skills to be able to maintain and make changes to their site on their own.
Edgewood is the premier provider of a full continuum of behavioral health services that transform the lives and restore the hope of children, youth, and families in the San Francisco Bay Area. Their old site lacked vision, responsiveness, and was incredibly difficult to navigate.
I worked with their team to identify strategic goals and generate new content to reflect them. Copy was evaluated, edited, and mapped to intuitive categories. The final site was built on WordPress with custom coded elements using HTML and CSS. SEO, SSL, and search console services were provided, as well as extensive training so clients could maintain the site on their own at the end of the contract. Unique site visits grew 10% in the first month since launch.
FosterEd is a project of the National Center for Youth Law based in several locations across the western US. FosterEd ensures equitable opportunities to support youth involved in the foster care system and provide them with the resources they need to succeed in school.
I worked with FosterEd to build a site that reflected organizational goals while also being intuitive and easy to navigate. Establishing internal frameworks so staff could easily add content on their own was essential to this project. The site was built on Wordpress, with custom design elements.
I pitched and led a complete redesign and reorganization of SFCASA's website. The site was built on Squarespace.
The three-month long process involved rewriting and restructuring content, adding meta tags and keywords for SEO, reimagining the brand strategy, developing a blog, generating original content, developing a secure donations page. I also built a new section of our site specifically for volunteers to access private information and forms.
In the first year post launch, site traffic grew by 110%, leading to increased funding for SFCASA's annual budget.
Teen Health Law.org was designed to educate healthcare professionals in California about the health-related legal rights of their teenage clients.We wanted to update the look and feel of the site while maintaining a robust backlog of resources.
The new site, built on Wordpress, improves ease of access and user experience significantly compared to the prior version, which hadn't been updated since the early 2000s. We also implemented smart SEO strategies to improve search outcomes. Two months after the site launch, traffic had increased by 130%.